It’s been a problem for a long time. Too many suppliers are refusing to work with online retailers, instead focusing on bricks and mortar due to fears their business will soon become undervalued and irrelevant.
This is a critical issue that deserves attention, since some of these suppliers are actually breaking the law by engaging in price maintenance.
I wrote a story over at SmartCompany about this. A number of online retailers spoke to me about their experiences, and some of it is incredibly frustrating. I’d encourage you to read it and add your on thoughts – it’s a crucial issue and deserves attention.